Arsenal to say goodbye to its current crest

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Arsenal is set to usher in a dramatic redesign of their kit for the 2024/25 season. In a bold move, the club has decided to eschew the traditional club crest. In its place, the Gunners will feature the iconic cannon on all three of its kits.

Historically, the cannon is no stranger to Arsenal’s attire, having adorned the away kit of the previous season. Yet, the upcoming campaign marks a first, with the cannon gracing all three kits.

In partnership with Adidas, Arsenal has unveiled the new home jersey for the 2024/25 season. Next season commemorates the 20th anniversary of Arsenal’s ‘Invincibles’ season. This partnership aims to merge modern aesthetics with rich historical undertones; creating a kit that resonates deeply with fans and honors the legendary squad of 2003/04.

The crest will not be entirely discarded

While the cannon will take precedence on the kit of Arsenal, the club crest will not be sidelined entirely. It will continue to play a crucial role in the Gunner’s branding and iconography.

The move to highlight the cannon is part of a broader strategy to connect with fans through cultural and historical reference points, celebrating the club’s storied past while moving boldly into the future.

Arsenal are not the first ones to feature alternative symbols on their kit

Arsenal is not alone in adopting alternative symbols on their kits. This season, Manchester United have adopted the Red Devil on their away kit. Meanwhile, Liverpool kits have also featured the liver bird this season. Each of this is a homage to their respective mascots and heritage. These examples reflect a growing trend among clubs to infuse identity into their kits in increasingly creative ways.

The current Arsenal crest, which has been a fixture since 2002, will see its last outing on this season’s home kit, making way for the cannon’s full debut next season. This transition not only marks a new chapter for Arsenal but also revisits a cherished period. It is reminiscent of the 1989-90 season when the cannon last featured prominently on the home shirt.

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