On its website, Bayern Munich reported reaching an agreement to extend the contract with Allianz, one of their primary sponsors. Allianz and FC Bayern extended their partnership until 2033. Allianz has sponsored the club since 2000, including the Allianz Arena and women’s team shirts. Bayern’s board members are pleased with the agreement.
What did Bayern Munich higher-ups said regarding the contract?
CEO Oliver Kahn commented:
“FC Bayern places great value on reliable, continual partnerships. We’re therefore very happy to continue our cooperation with Allianz. We can look back on a joint success story of over 20 years, to which we want to add more chapters with new and innovative ideas.”
Andreas Jung, the Bayern Munich board member in charge of marketing and sponsorships, expressed his excitement regarding the contract extension.
“Allianz is a Munich company that operates globally, and that people around the world associate with the FC Bayern stadium. In the future we will press ahead with the expansion of the partnership with our women’s team and implement projects in youth development, among other things.”
Christian Deuringer is the Head of Global Brand & Marketing at Allianz SE. He expressed eagerness to continue the collaboration between the two organizations.
“FC Bayern and Allianz have enjoyed a successful and trustful partnership for over 20 years, which has grown from the naming of the Allianz Arena to the men’s, women’s and youth teams and increasingly into the digital and social media spheres. Thanks to FC Bayern’s huge reach and inspiring content, we reach many millions of fans around the world.”
Sky Sport (captured by @iMiaSanMia) reported that the new deal will bring Bayern Munich more money than before. Starting from 2023/24, the club is expected to receive around €13m/year from Allianz, compared to the current €8m. The contract will generate a total of €130m for the next decade.
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