LA LIGA

Italian Serie A has received a majestic offer for Supercoppa Finals

Football Express

Super cups have become an important financial opportunity for the domestic leagues across Europe. Spanish La Liga has converted the Super cup into an important event by bringing about some structural changes. Serie A is likely to follow the Spanish league very soon with similar changes.

Saudi Arabia has offered the administration of the Italian Serie A approximately €138 million offer to hold the Supercoppa finals. The offer also includes a suggestion to tweak the format of the competition to make it more attractive.

The proposal is to play the Supercoppa with the top two teams from the league and the Copa Italia finalists. The new format will include one-legged semi-finals before the actual final to increase competition. It is also reported that the winner of the Italian super cup will go on to face the winner of the Saudi Arabia super cup.

It is a good opportunity for Serie A to increase its popularity

The Italian league is not one of the best leagues in Europe and lags behind Premier League and La Liga. However, it is a good opportunity for the administration to increase its popularity in Asia and Saudi Arabia specifically. Saudi Arabia is a growing market for football and can be very lucrative for the business of clubs.

La Liga is also operating in a similar fashion and organizes the super cup in Saudi Arabia to maximize finances. It has been a success as the last two editions of the Spanish super cup have seen more viewership than before. The matches were also contested in packed stadiums and it bodes well for the association.

The trip to Saudi Arabia will also serve as a good break for the teams from the busy schedule of European football. The proposal does not have any drawbacks as such and should be accepted by the administration. Let’s see how the Italian Serie A administration responds to the offer made by the Asians.

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