Two weeks after the All India Football Federation (AIFF) executive committee decided not to allow international players in State tournaments, it has granted a special exception for the new Kerala Super League, which will begin in November.
Foreign players will now be permitted to compete in the KSL. Which is a major relief for Scoreline. The business that has acquired the rights to arrange the eight-team league from the Kerala Football Association.
“Yes, they have been given an exemption because of the prior commercial deal they have signed to start the Kerala Super League.
We don’t want them to rescind an agreement made earlier and we don’t want to jeopardise any commercial deal,” Shaji Prabhakaran, the AIFF’s secretary general, told to a sports media on Thursday evening.
Kerala is the only state in the country that has received such an exemption for its premier league.
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Strategies of the franchise for Kerala Super League
The franchise auction will take place in May. Followed by the player sale in July. And Scoreline is working hard to ensure that the franchises start producing money within two or three years.
There are plans to upgrade spectator amenities at the four stadiums where matches will be played. As well as to enlist sports and movie icons as franchise partners.
“There is business in sport because if there is no sustainability, the sport will not move forward,” explained Mathew Joseph, CEO of the KSL and Scoreline Sports.
The organisers anticipate that ticket sales, television rights, and sponsorships will provide the majority of the funds. They anticipate that watching football would be a whole new experience for Kerala residents.
“We have to ensure that the franchises do not lose money. For that, we have to try out a number of things.
We have to get the excitement on to the ground, we got to make sure that families come in and we have to create some entertainment for that,” said Feroz Meeran, Scoreline’s managing director.
“The quality has to be great. We will be good even if we have have six (teams). All of us are very clear that we want the right franchises because the league has to be sustainable. We are looking at quality than quantity.”
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