David Beckham is buzzing with a brand-new adventure. The Manchester United legend and Inter Miami co-owner has officially launched BeeUp, a honey-based snack brand in the United States. Meanwhile, what began as a lockdown hobby of beekeeping with his son Cruz has transformed into a business. It promotes healthier, energy-boosting snacks for kids. The Beckham family’s combined net worth has now surpassed £500 million ($675m), cementing their status among the UK’s richest celebrity couples.
Turning Passion into Business
Beckham announced the launch of BeeUp this week with products in Target stores nationwide. The snacks provide a nutritious alternative to sugary treats, designed to fuel kids throughout their day. Announcing the news on Instagram, Beckham made it clear the new business will be something exceptionally close to his heart as an avid beekeeper.
“His love of beekeeping and making his own honey began as a hobby and quickly grew into a passion,” Beckham told. “As a dad and retired athlete, I’m excited to offer the good kinds of treats. BeeUp provides one tasty chew of energy, great for school, sports or weekend activities.”
Expanding the David Beckham Empire
BeeUp arrives as Brand Beckham grows stronger than ever. The family’s £500 million fortune stems from David’s football career, sponsorship deals, business ventures, and the rise of Inter Miami CF, now valued at over $1.2 billion. Moreover, BeeUp is the newest in his portfolio diversification, merging a commitment to wellness and family values with business acumen. Beckham is planning to roll out the brand beyond its base over the next few months.
Author’s Opinion
So, Beckham’s shift from football superstar to businessman is a fine illustration of the fusion between private passion and business savvy. BeeUp reflects a trend among former athletes leveraging hobbies into ventures while emphasizing health and family. With Inter Miami’s success and now BeeUp gaining traction, Beckham is proving that retirement from football is just the kickoff to the next chapter.
