Football Express produces a variety of content with funding from outside parties.
These sources of revenue allow us to explore, in more depth than editorial budgets would otherwise allow, topics that we hope are of interest to our readers. The presentation of the content makes clear how the content has been commissioned and produced, and who has funded it.
One of two labels will appear on this content: ‘Sponsored by‘; ‘Brought to you by‘.
‘Sponsored by’ is used to describe editorially independent content. We accept funding from sponsors both for content we are already producing, where using funds from a sponsor allows us to provide more in depth coverage, and for new projects.
Before sponsorship is agreed with a client, relevant senior editors are consulted about its suitability and the editor-in-chief has the final say on whether a sponsorship deal is accepted.
A sponsor whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the sponsor. The content is written and edited by our journalists, or those approved by us, to the same standards expected in all of our journalism. We will not show copy to sponsors for approval.
Brought to you by
‘Brought to you by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority. This content is produced by commercial departments.