Chelsea close in on new front shirt sponsor
The Athletic recently shared a big development about Chelsea’s hunt for a main shirt sponsor.
New shirt sponsor search reaches final stage at Chelsea
Chelsea is close to announcing a new front-of-shirt sponsorship after spending months negotiating. The club has secured a sleeve sponsorship deal with Vietnam’s FPT Corporation for the remainder of this season. But, the main priority remains a new main shirt sponsorship.
Chelsea are reportedly making great efforts to secure a deal near to £60m-a-year. That, on the other hand, will be a huge boost to the club’s financial strength after an expensive summer transfer window.
The Blues have kick-started the third season in a row without any sponsor on their jersey’s front. The new owners have not changed the club’s ambition of looking for a partner that matches its persona and marketing plans. Although, the club has a worldwide reach, talks have been slower than expected.
Financial impact and recent short-term deals
The lack of a consistent sponsor has cost Chelsea valuable revenue in recent years. While they managed short-term partnerships with Infinite Athlete last season and Damac Group for a few late fixtures. Those brief stints did little to fill the financial gap.
Missing a major deal of this scale can easily affect cash flow. That is especially when the club continues to invest heavily in new signings and player growth.
The West London club reportedly made over £300m from player sales this summer. But, commercial deals like this remain vital to keep the balance. Bringing in the right sponsor is about long-term stability and global visibility.
Author’s Opinion:
Chelsea need this deal to match their ambition off the pitch. After two years of patchwork partnerships, a solid long-term sponsor could finally restore both financial strength and brand consistency.
As featured on Chelseanews.com
