Liverpool’s decision to swap swooshes for stripes isn’t just a fashion statement—it’s a calculated masterclass in football finance. While headlines flutter over Alexander Isak’s potential move like moths to floodlights, the real winner this summer might just be Liverpool’s new deal with Adidas. Starting August 1, Liverpool will rejoin forces with the German giants in a partnership that’s less about polyester and more about profits.
Why Adidas + Liverpool Means Business
Let’s break it down: over £60 million a year, more stable than your average center-back pairing, and potentially raking in £625 million over five years. Add merchandising rights, performance bonuses, royalty clauses, and even rebates if Mohamed Salah scores 30 while looking good doing it? Suddenly, this kit deal feels like a Champions League final on a balance sheet.
And yes, Adidas is a bit more “buttoned-up” than Nike, but in return, Liverpool gets financial certainty. As FSG plans five seasons ahead (and probably Klopp’s beard trim schedule too), knowing exactly how much is coming in is a boardroom dream.
Liverpool Making PSR Look Like Child’s Play
While some clubs flirt with UEFA’s Profit and Sustainability Rules like teenagers at prom, Liverpool’s commercial wizardry is pure grown-up stuff. By running their own stores, they not only get better PSR treatment—they own the entire fan purchase journey. That Salah jersey bought in Tokyo? That money’s flowing straight back into Merseyside.
Liverpool, Adidas, and That Retro Romance
The three stripes aren’t new to Liverpool. They’ve been there in the glory days—and they’re back to relive the magic. Nostalgia, meet net profit. And guess what? Salah’s an Adidas athlete. So is Isak. Coincidence? Or clever marketing telepathy?
Final Whistle: This Is More Than a Kit Deal
This isn’t just about a shirt. It’s about global expansion, financial strategy, and keeping Liverpool toe-to-toe with Man United off the pitch—even while nutmegging them on it.
And what if the kits actually look good this time? That’s just a bonus.
As featured on Walkon.com
