INDIAN FOOTBALL

East Bengal FC announces “BATERY” as their principal sponsor for the season

Football

A newly launched game-tech platform, BATERY, has joined East Bengal for the 2023–24 football season. Batery joins as the new principal sponsor for the century-old club. Previously, 1X BAT Sporting Lines was their principal sponsor last year.

As part of the collaboration, the Red and Gold Brigade is going to play this season with the name of the game-teach company in their kit. We will see the “BATERY” logo on East Bengal FC’s match jersey and practice kit.

About the company: BATERY:

BATERY is now one of the trendiest gaming platforms. Besides, it provides a platform to host dynamic games and compete with different styles of players. Recently, Bollywood actor Abhishek Bachchan also joined the online gaming company as their brand ambassador.

Batery’s thoughts on joining East Bengal:

A representative of the gaming company also said,

“We are thrilled to become an official sponsor of Emami East Bengal for the tenth edition of the Hero Indian Super League. As a newly-launched brand, BATERY is excited about this association and looking forward to the Red & Gold brigade’s amazing results. We wish all the best to the players, coaches, support staff, and fans of this historic club!”

East Bengal welcomes the collaboration with Batery:

Commenting on the collaboration, Emami East Bengal FC CEO Namrata Parekh also said,

“We are pleased to welcome BATERY as the club’s principal sponsor for the 2023–24 football season. Game-tech is rapidly evolving in India’s sporting sphere, which reflects BATERY’s endeavor to provide its users with a comprehensive package of live game experiences and sports news & updates. We are looking forward to a supercharged season with Batery.”

East Bengal FC in the Durand Cup:

East Bengal was unbeaten in their group-league matches and qualified for the quarterfinals of the Durand Cup. Especially, East Bengal has qualified for the knockout stages of any national-level competition after a long gap. The knockout games fixtures will be announced after the group stage matches are over.

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