La Liga reportedly will be changing their name this season. The Spanish League has run down their 7 seasons long partnership with Santander. This Partnership saw Liga BBVA named as La Liga Santander. The league was making €17m per year from naming rights from Santander. But reports have said that a new deal with EA Sports is now in place.
The other details of the deal are not revealed yet. Most importantly, there is debate over how much La Liga will be making annually in naming rights. Spanish reporters expect the revenue to be approximately €40m annually. But there is no specific figure revealed by the league or any of their departments. This will most likely alter the strategy that La Liga will have in terms of partnerships and sponsorships.
La Liga will now be working with one of the gaming giants. EA Sports are creators of FIFA, a worldwide famous game. But they are now not associated with FIFA and will be naming FIFA as EA Sports FC. They are also partnered with each of the Primera, Segunda, and Promises divisions, as well as the eSports league.
La Liga 2022/23, What to Expect?
La Liga kicks off on the 14th of August 2022. The Spanish League is one of the top 5 leagues in the world. They are the best league after the Premier League of England. Real Madrid and Barcelona will once again be the top 2 teams that will be competing for the title. Atletico Madrid are the underdogs as always, who will be looking to spoil the party of the big 2.
But there are the likes of Sevilla, Real Betis, and Villareal who will be hoping to make the top 4 qualifications. Real Madrid will be looking to defend their title but it would not be easy against a Barcelona team that looks deadly under Xavi. Carlo Ancelotti will be going head to head with the Spanish coach as he knows what Barcelona can do. Nevertheless, it will still be a season to look out for as the likes of Lewandowski, and Benzema will look to dominate.
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