EUROPEAN FOOTBALL

OGC Nice announce a deal with VBET France for a major partnership

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OGC Nice had a relatively successful 2021/22 season in which they finished in the 5th spot in Ligue 1 Uber Eats in. The club managed to qualify for the UEFA Europa Conference League play-off round. The aftermath of the season has not been particularly pleasant.

Christophe Galtier left the club to reportedly join Ligue 1 champions, Paris Saint Germain. The club managed to secure a return for Lucian Favre which has salvaged the situation to some extent. However, the club has not managed to secure any major signings up until now in the transfer market.

The French club has announced a partnership with the sports betting company for the next three seasons. VBET will be visible on the OGC Nice jersey as part of the deal.

OGC Nice has become a lucrative option for financial investment

The Eaglets have finished in the top half in all of their last seven seasons. However, even more, considerable is the fact that Nice has finished in European places in four of those seven seasons. The club has seen ownership changes twice since the 2016/17 season which also states its increasing value.

The achievements on the football field have helped in attracting potential lucrative sponsorships. The value of the club is evident from the statement of the President of VBET France, David Ozararat who said:

“Aside from the symbolism of teaming up with the city where I was born and grew up, I’m very happy VBET is becoming one of the Official Partners of OGC Nice alongside its shareholder INEOS. Today, the club’s potential is at the highest possible level and the ambitions of its president are aligned with our business project in terms of means, values and vision.”

VBET is looking to make a mark in French football

The partnership with OGC Nice is the third deal for VBET in France after AS Monaco in 2020 and Paris FC in the last march. The sports betting company is looking to expand its collaborations in France with an aim to establish a constructive market presence.

VBET is looking to play an important role in sports betting in France and its partnership with OGC Nice affords them a lucrative platform for expanding its reach. The company will receive remarkable visibility at the Allianz Riviera during the Home games of OGC Nice.

The Eaglets have also committed to providing the company with substantial promotion on digital platforms. In this era of social media, it will be really important financially for the company. The club has also authorized VBET for broadcasting exclusive content related to the club.

VBET will organize competitions and events for match tickets in an attempt to build a connection with the Nice Community as per the press release issued by the club. Overall, it seems like the lucrative partnership will assist VBET and Nice in their commercial aspirations for the future.

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