All India Football Federation (AIFF) announced Reliance Retail’s Performax activewear as the official kit sponsor for the Indian football team. In this multiyear deal, the company will have the right to manufacture kits across all formats of the game. The new kit has also made its debut in the 49th King’s Cup in 2023.
Speaking on the partnership, Akhilesh Prasad, President & CEO, Reliance Retail, Fashion & Lifestyle, said,
“We are very happy to announce our association with AIFF. Football has great potential in India and we will see the Indian football team gain prominence in years to come. This partnership is in line with our aspiration to make sports accessible in India through Performax.”
Dr. Shaji Prabhakaran, Secretary General, AIFF, also said,
“We welcome our new kit partner, Performax, to the Indian Football family. I am sure the players and the teams will like the new kit and will be inspired to put their best on the pitch. I wish this new partnership between the AIFF and Performax all success.”
Nitesh Kumar, CEO, Performax & Trends Footwear, said,
“This association is among a few in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”
About the Company: Performax:
Performax Activewear is a sportswear brand from Reliance Retail’s wide-ranging fashion and lifestyle portfolio. The company has more than 1500 stores across India. In addition, the brand is available on digital commerce platforms such as Ajio and Jio Mart.
According to the company’s press release, official and fan merchandise will also be available in Performax’s exclusive stores. Following the partnership, the high-performance and technically advanced company will be the sole supplier for all match, travel, and training wear for the AIFF, including men’s, women’s, and youth teams.
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