Three broadcasters competing for ISL TV & digital rights



Three big TV companies, namely Sports18, Star Sports, and Sony Sports; are competing for the broadcasting rights of the famous football league called the Indian Super League (ISL) on TV and the internet. Each company has partnered with a popular internet platform—JioTV, Disney+HotStar, and SonyLiv, respectively; to secure victory and establish themselves as the best broadcasters for football.

The Indian Super League, which started in 2013; has become a favorite football league for many people in India and other countries. Due to its immense popularity, there is a high demand for the rights to broadcast the ISL matches on TV.

Sports18, known for broadcasting various sports; has teamed up with JioTV, a major platform associated with Reliance Jio. JioTV’s excellent performance and easy accessibility on mobile phones have made it a strong contender for the digital rights. Let’s wait and see which company wins the rights; then we can enjoy watching exciting football matches on TV and online!

ISL and Digital rights

On the other hand, Disney+HotStar has teamed up with Star Sports; a leading sports broadcaster renowned for its vast portfolio of sports events. This collaboration creates a potent combination; as it leverages Star Sports’ broadcasting prowess and Disney+HotStar’s streaming expertise.

Sony Sports, no stranger to the sports broadcasting landscape, has aligned itself with SonyLiv, its flagship digital platform. The Sony Sports consortium gains a competitive edge in the race for ISL rights; thanks to SonyLiv’s impressive user interface, live streaming capabilities, and diverse content offerings.The stakes are high for these broadcasting juggernauts since securing the rights; to broadcast ISL matches could impact their market share and brand visibility. The Indian audience’s having high viewing for football, coupled with the ever-increasing consumption of digital content, has intensified the battle for ISL rights. This is really a good sign that; Indian football is growing to a good heights as all fans wished for it and we all fans feel proud.

Besides keeping a close watch on what’s happening; advertisers are also paying attention to this situation. Football is loved by many different kinds of people; so it’s appealing for brands who want to reach a lot of different viewers. If a broadcaster gets the rights to show the ISL matches; they can show lots of ads during the games and make a lot of money.

As the competition goes on; each broadcaster will come up with new and exciting ways to get football fans interested and watch the games. They might use social media, fun content, and special experiences; to get fans excited and involved.

Read More:- Looking back at when East Bengal played Leicester City


The competition for the ISL TV and digital rights is not just a fight between big companies; it’s a battle to win the hearts and minds of football fans. Sports18 and JioTV, Star Sports and Disney+HotStar, and Sony Sports and SonyLiv are all in the race, and it’s going to be a super exciting showdown. When everything is done, and we know who wins, there will be a new and exciting future for football on TV in India, and we’ll have lots of fun watching sports!

Football fans across India eagerly await the final verdict; as they anticipate an enhanced viewing experience with cutting-edge technology, insightful analysis, and comprehensive coverage. While Sports18 and JioTV, Star Sports and Disney+HotStar, and Sony Sports and SonyLiv continue to battle it out for supremacy, the millions of football enthusiasts will be the ultimate winners, experiencing an exhilarating and enthralling football season.

Follow our Twitter handle for more updates

For more sports updates, make sure to follow us on Twitter, Facebook, Instagram, LinkedIn & Youtube.

To Top