Sixth Street acquire a further 15% of Barcelona’s La Liga TV rights

Julian Araujo

Barcelona has finalized another deal with the US investment firm, Sixth Street for La Liga TV rights. The Blaugrana has sold a further 15% of the La Liga TV rights to the American firm in an attempt to free up funds. The financial situation of the club has pushed the Board to take these steps.

The Catalans have already announced a deal with Sixth Street at the end of June for 10% of their La Liga TV rights. The club had announced that they will receive a total gain of €267 million for this season. However, the club has not announced the financial details of the latest deal. The club has simply said that the American investment firm will receive a total of 25% of Barcelona’s La Liga TV rights for the next 25 years.

Barcelona is forced to sell their La Liga TV rights due to the mountain of debt accumulated by the club under Josep Bartomeu. The new club President, Joan Laporta had revealed that the debt stood at €1.35 billion. In order to clear the debt and plan sustainably, the club has taken such decisions.

The Blaugrana has also struck a deal with Spotify for renaming their stadium, Camp Nou. The company has also acquired the Shirt sponsorship as part of the deal with Barcelona for a reported  £236 million deal.  

La Liga TV rights help Barcelona stand strong in the transfer market

Barcelona has already signed Pablo Torre, Robert Lewandowski, and Raphinha for a combined £91.6 million in this window. The Catalans are still battling Chelsea for the signature of Jules Kounde. The French defender is expected to cost around £55 million. Barcelona will now be able to table a better proposal for the French international.

In addition to Jules Kounde, Barcelona is also looking to sign Cesar Azpilicueta and Marcos Alonso from Chelsea to strengthen their defence. The club also maintains a long-standing interest in Bernardo Silva. The Blaugrana is trying to build a squad that could compete with Real Madrid in the upcoming season.

The club finished in 2nd place last season, however, they still finished 16 points adrift of the Los Blancos. The margin of points is the real reflection of the difference between the squads. Thus, the Catalans are trying to bridge that gap by bringing in fresh players for Xavi Hernandez.

It will be interesting to see how the club will manage its finances while trying to remain competitive. Joan Laporta will be hopeful that the squad built by the club will bring immediate success for the Catalans.

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